Rewrite Essay Example | Topics and Well Written Essays - 1000 words

Rewrite - Essay Example With respect to this particular project, datasets from five hospitals within the nation of the United Arab Emirates will be analyzed. The information which was ultimately collected, tabulated, and analyzed related to the records of diabetic patients. Accordingly, the next step of the research was to evaluate a host of different data mining methods which could be of use with regards to understanding the overall pattern of the given datasets. As a final step, the project is intended to extract a level of useful inference with regards to the medical knowledge to include rules and /or patterns and seek to include them in an overall research that could ultimately be published as a means of showing how data mining techniques have the potential to lead to knowledge discovery and generation. As a function of performing these experiments, WEKA was utilized. As a function of using WEKA to draw a level of inference upon the medical data, it was able to determine and populate a lot of missing va lues by treating these values as separate attributes and encoding them appropriately. The end result of such an analysis has revealed a high number of hidden patterns that could not be elaborated upon with the use of normal analysis. As a function of all of this level of analysis, the end consequence can and should be to have a high level of improvement upon the potential for medical resolutions to both extant as well as unknown issues. Acknowledgement This particular project has only been able to be completed due to the tireless help and assistance of a wide variety of different individuals. I would like to take this particular opportunity to thank each and every one of them for the differing levels of assistance they have provided. 1.1 Supervisor Motivation When I had first begun to consider the long list of projects that were available, I had at first thought that as a software engineering specialist, it would be best to work on seeking to develop a java interface or a particular web-browsing application. However, once I considered this to a further degree, I began to realize that there was a more definitive need within the current and existing knowledge base that is represented within the Medical Data Mining arena. Due to the fact that I had long considered the techniques that could help to integrate a greater level of understanding of hidden patterns within databases, I opted for this route. Dr. M. Saraee was extraordinarily useful and helpful in seeking to motivate and direct y project as well as research into this particular field. As a function of his encouragement, this project has been able not only to improve upon my research skills but also provide a valuable and measurable impact on the prospects of future work that I might be able to engage upon. 1.1.2 Personal Motivation Over the past several years, while studying for a degree in Software Engineering, I was introduced to a few of the concept of document analysis and pattern recognition. As a res ult of this, one of the main motivations that I developed was to accrue a deep and complete understanding of data mining and pattern recog

Mr Empanada Recommendation Essay Example | Topics and Well Written Essays - 1000 words

Mr Empanada Recommendation - Essay Example This should enable it to sell more as customers will have a variety to choose from. As a retailer, Mr. Empanada should know that retailing is all about constant persuasion, even though a myriad other factors influence-buying behavior. Visual cues influence buying decisions to a great deal, with color being the most significant. In light of this, customers place value on color more than they do on other factors as smell, sound or texture. Color has a great psychological effect on consumers. Diversifying the breakfast menu to include a healthy combo meal will grant clients an opportunity to sample other meals, effectively increasing sales and revenue. This will have a positive impact on the company’s fortunes for a long time. Diversifying the menu will help this organization to attract new customers, and to eat into its competitors’ client base. This is because presently, Mr. Empanada’s competitors have healthy combo meals on their menus. Mr. Empanada should take a cue and expand the menu. Make a Colorful Logo Prior to the era of digital branding and graphic design, businesses took logos as a luxury worth bypassing. During that era, companies placed emphasis on customer loyalty and good rapport. These days, the business environment is high competitive, calling for companies to invest heavily in attractive logos. Customers have an orientation towards color, and this calls upon companies to invest in an eye-catching logo that captures its aspirations in an apt manner. Mr. Empanada needs rebranding. The current economic setting now forces businesses to reinvent and re-evaluate their operations to remain relevant. These include branding and marketing strategies that arrest the imagination of customers. Every effort to rebrand must have a goal. In this case, Mr. Empanada needs to stand out from the crowd by being highly visible. A good logo must remain imbedded in customers mind; elicit discussion, and making competitors notice (Vaid 144). The log o must not make false promises, but must live up to customers expectations. It would be naive to create a logo that promises the best in the market, and then come up with substandard good or services. Customers must feel that the business is venturing into a new environment that promises an improvement on the past. Its current logo has too much green color. Green does not stand out well for a company that serves a variety of foods as some clients may confuse it for a vegetarian joint. This could make it lose out on potential customers who are not vegetarians. A logo is the first thing a potential client sees and remembers. This is why it must stand out and set the tone for the branding strategy (Wheeler & Katz 119). In essence, Mr. Empanada knows that logos are the corporate faces. They display an organization’s special identity, providing critical information through colors, images and fonts. They should make the customer to identify with the organization. They are a shortcu t to advertisements and marketing. Mr. Empanada should invest in a comprehensible but unique logo. While there are many colors to choose from, an organization of Mr. Empanada’s stance should go for colors that target customers identify with. The colors should reflect freshness, a sense of faithful service, trustworthiness, and loyalty. They should for the entire company’s brand identity. An amateurish logo would be a complete turn off to customers. A good logo should blend well with the company’

Oxford Strengthening Technique Analysis

Oxford Strengthening Technique Analysis Strengthening exercise was used comprehensively in sport training and rehabilitation setting which recognize as an important exercise mode for sport performance as well as health purposes. The term strengthening exercise and resistive training was used interchangeably which targets to improve the maximum amount of force that can be generated by a particular muscle group. It can be define as any form of active exercise in which dynamic or static muscle contraction is resisted by an outside force applied manually or mechanically (Smith, Weiss, Lehmkuhl, 1996). The strength training exercise can be classified into three categories which are isometric or static, dynamic or isotonic and isokinetic (Power Howley, 2009). Following a strength training program, physiological changes will occurs which increased the muscle mass (Ikai Fukunaga, 1968), muscle size or hypertrophy (Always, 1990) and hyperplasia (Mikesky, Giddings, Matthews, Gonyea, 1991). Other than that, in is also believed strength training may result in fast-fiber type conversion in humans (Staron et al., 1990). Staron et al., 1990, demonstrated that, twenty weeks of high intensity strength training result in conversion of type IIx fibers to type IIa in collage age females. Besides, strength training will induce central nervous system changes, which can increase the number of motor units recruited, alter motor neuron firing rates, enhance motor unit synchronization during particular movement pattern and result in the removal of neural inhibition. This will result an improvement in the amount of muscular force generated and appears after few weeks of training session (Rube Secher, 2008). Even though strength training reported to be beneficial, however it may increase cellular damage. Mechanical loads impose stress, strain and sometimes damage on working muscles and connective tissues (Razmjou, Rajabi, Jannati, Azizi, Jahandideh, 2010). Despite the established effectiveness of resistance training, uncertainty still exist as to the most efficient way to train. Designing a resistance training program is complex processes which are incorporating several acute program variables and key training principles. The effectiveness of a resistance training program to achieve a specific training outcome are depending on several acute program variables, all of which affect the degree of the resistance training stimuli (Bird, Tarpenning, Marino, 2005). Throughout the century, various types of exercises regime are arise. Most fame of strengthening exercises is the DeLorme Regime, Oxford Regime, McQueen Regime, Daily Adjustable Progressive Resistance Exercise Technique (DAPRE) and Circuit Training. Several programs have been developed to assist with the design of resistance training program and many of these programs have been advocated for use in the rehabilitation setting (Baechle Earle, 2008). Several key training principles govern safe and effective resistance training program design, including overload, specificity, adaptation, progression, individualization and maintenance (Power Howley, 2009). From the pioneering work of DeLorme and Watkins, the concept of progressive overload exercise (PRE) has become the foundation of resistance training program design. Their works describe the classic program variables of load, frequency, duration and intensity, which to achieve such overload. It shows that, with training strength return more quickly to atrophied muscles if relatively few repetitions are performed at high levels of resistance. This is the basis for the most weight training program (DeLorme Watkins, 1948). The DeLorme exercise technique was based on the progression from light to heavy weight and also known as pyramid resistance training (Razmjou, et al., 2010). DeLorme hypothesized that, the muscle need to be warm up by the 10 repetition maximum (RM) reach before progress to the heavy resistance. In the other hand, he suggested the training overloaded a muscle by increasing the magnitude of the weight against which the muscle developed tension. Therefore, they established training by starting it from 50% of 10 RM for the first set, 75% of 10 RM for second set and 100% of 10 RM for third set (da Silva et al., 2009; Fish, Krabak, Johnson-Greene, 2003; Razmjou, et al., 2010) Another method to strengthen muscle is the Oxford technique or the reverse pyramid technique. The Oxford technique is emphasizing training from the high load to the lighter load based on the 10 RM. It starts from the 100 % of 10 RM, 75 % of 10 RM and 50 % of 10 RM for the first, second and third set respectively. This exercise technique was thought the decrement of resistance would mimic the progressive increased in muscle fatigue. Each set of repetition would continue to exercise the muscle to its maximum capacity, thus preserving the overload principles (da Silva, et al., 2009; Fish, et al., 2003; Razmjou, et al., 2010). Many authors have tried to establish normative data for muscular evaluation in various populations that might serve to orientate a rehabilitation program and aid in the detection of the causes of musculoskeletal system injuries, thereby facilitating preventive action. Therefore, isokinetic dynamometry is widely used for muscular function studies because it facilitates a dynamic, objective, accurate and reproducible evaluation. This measurement is feasible for the resistance applied to the movement and can be adapted to permit a constant angular velocity during the whole range of motion, thus, it optimizes the load, which is always the maximum. This evaluation allows characterizing the muscular alterations resulting from the practice of sports, leading to the improvement of performance, training specificity and injury prevention (Siqueira, Pelegrini, Fontana, Greve, 2002). In order to evaluate the muscular performance, an isokinetic dynamometer was used and the tests involved maximum voluntary contractions of the selected muscles (Fonseca et al., 2007). The isokinetic evaluation becomes increasingly necessary in the high performance sports scenario, since it allows identifying and quantifying muscular performance and balance of athletes. Such evaluation makes it possible to plan specific and functional training of the lower limbs, besides elucidating specific deficiencies of the muscular function so that they can be eliminated or minimized, allowing the designing of prevention programs to decrease incidence of muscle lesions. According to Deschenes Kraemer, 2002 state that depending on program design, it capable in enhancing each of the functional constituents of the neuromuscular system, which are strength, power and local muscular endurance (Deschenes Kraemer, 2002). Despite the proven effectiveness of resistance training, it is still unclear which exercise regimen is more suitable and there are many efficient way to train to develop muscle strength (Razmjou, et al., 2010). However, there are less research had been done to measure the effectiveness of DeLorme and Oxford techniques in rehabilitation or muscle strength training. 1.1 OBJECTIVE OF THE STUDY In this study, several objectives were identified. The main objective in this study is to measure the effectiveness of DeLorme and Oxford strengthening exercise techniques on hamstring muscle by using isokinetic system evaluation. This are includes the evaluation of the peak torque, average peak torque, average power, total work, acceleration time and deceleration time within 6 weeks of exercise training interventions. This finding will help the clinician or exercise physician to have evidence based guidelines to rule out their exercise prescription. Other than that, this study also investigates the immediate effect of Delorme and oxford strengthening exercise technique within 3 weeks. Therefore, this finding may help us to determine which exercise techniques have greater immediate effects and adaption on resistive or strengthening exercise. 1.2 RESEARCH QUESTION Several research questions were developed upon this study. First research question for this study was upon the effectiveness of DeLorme and Oxford strengthening exercise regime technique within 6 weeks of training. Other research question that may develop upon this study is upon the immediate effects of DeLorme and Oxford strengthening exercise regime within 3 weeks of training. 1.3 RESEARCH HYPOTHESIS Ho There is no mean difference of peak torque of hamstring muscle among DeLorme, Oxford and control group within 6 weeks. Ha There is at least one pair of mean difference of peak torque of hamstring muscle among DeLorme, Oxford and control group within 6 weeks. Ho There is no mean difference of average peak torque of hamstring muscle among DeLorme, Oxford and control group within 6 weeks. Ha There is at least one pair of mean difference of average peak torque of hamstring muscle among DeLorme, Oxford and control group within 6 weeks. Ho There is no mean difference of average power of hamstring muscle among DeLorme, Oxford and control group within 6 weeks. Ha There is at least one pair of mean difference of average power of hamstring muscle among DeLorme, Oxford and control group within 6 weeks. Ho There is no mean difference of total work of hamstring muscle among DeLorme, Oxford and control group within 6 weeks. Ha There is at least one pair of mean difference of total work of hamstring muscle among DeLorme, Oxford and control group within 6 weeks. Ho There is no mean difference of acceleration time of hamstring muscle among DeLorme, Oxford and control group within 6 weeks. Ha There is at least one pair of mean difference of acceleration time of hamstring muscle among DeLorme, Oxford and control group within 6 weeks. Ho There is no mean difference of deceleration time of hamstring muscle among DeLorme, Oxford and control group within 6 weeks. Ha There is at least one pair of mean difference of deceleration time of hamstring muscle among DeLorme, Oxford and control group within 6 weeks. Ho There is no mean difference of peak torque of hamstring muscle among DeLorme, Oxford and control group within 3 weeks. Ha There is at least one pair of mean difference of peak torque of hamstring muscle among DeLorme, Oxford and control group within 3 weeks. Ho There is no mean difference of average peak torque of hamstring muscle among DeLorme, Oxford and control group within 3 weeks. Ha There is at least one pair of mean difference of average peak torque of hamstring muscle among DeLorme, Oxford and control group within 3 weeks. Ho There is no mean difference of average power of hamstring muscle among DeLorme, Oxford and control group within 3 weeks. Ha There is at least one pair of mean difference of average power of hamstring muscle among DeLorme, Oxford and control group within 3 weeks. Ho There is no mean difference of total work of hamstring muscle among DeLorme, Oxford and control group within 3 weeks. Ha There is at least one pair of mean difference of total work of hamstring muscle among DeLorme, Oxford and control group within 3 weeks. Ho There is no mean difference of acceleration time of hamstring muscle among DeLorme, Oxford and control group within 3 weeks. Ha There is at least one pair of mean difference of acceleration time of hamstring muscle among DeLorme, Oxford and control group within 3 weeks. Ho There is no mean difference of deceleration time of hamstring muscle among DeLorme, Oxford and control group within 3 weeks. Ha There is at least one pair of mean difference of deceleration time of hamstring muscle among DeLorme, Oxford and control group within 3 weeks. 1.5 DELIMITATION OF THE STUDY 1.5.1 Disease and health Health condition of the subjects should be concern especially the illness that cause by environmental condition such as fever, cough, influenza or hypothermia. As this research requires the subjects to be immersed in the cold water, some illness might be infected to the subjects. Therefore, any subject whose suffering or had high tendency to be infected to those illnesses was advisable not to join the research because it might cause their health become worse. 1.5.2 Quitting or withdrawal Besides that, other delimitation that might occur is the withdrawal or quitting from the study. As the temperature of the water is cold, it might cause some of the subjects could not withstand to be immersed according to the time stated. Therefore, they might quit from the study and would cause the number of the subjects is decreasing. 1.6 DEFINITION OF TERMS In this study, specific terms were use as it would give a clearer explanation upon this research. Some of the terms used in this study were stated below: 1.6.1 Isokinetic system Commercial computer-assistive devices used to assess dynamic muscular force and strength measurement which provides variable resistance. 1.6.2 DeLorme strengthening exercise regime The Delorme system incorporates progression from light to heavy resistance, adding resistance with each set. There are many variations in the progression. However, the Delorme was 50% of 10 RM for the first set, 75% of 10 RM for second set and 100% of 10 RM for third set. 1.6.3 Oxford strengthening exercise regime The Oxford system is the opposite of Delorme with progression from heavy to light, and it reverses the resistance levels. 1.6.4 Peak torque Highest muscular force output at any moment during a repetition. It indicates of a muscles strength capabilities. 1.6.6 Maximum repetition of total work Total muscular force output for the repetitions with greatest amount of work. Work is indicative of muscles capabilities to produce force throughout the range of motion. 1.6.7 Average power Total work divided by time. Power represents how quickly muscle can produce force. 1.6.8 Acceleration time Total time used to reach Isokinetic Speed. It indicates a muscles neuromuscular capabilities to move a limb from at the beginning of the range of motion. 1.6.9 Hamstring muscle Hamstring muscle is refers to a group of posterior thigh muscle which consist of semimembranosus, semitendinosus and biceps femoris. They are acts as extensors of the thigh and flexors of the leg. 1.6.10 Isometric exercise The tension develops in the muscle but no mechanical work is performed. 1.6.11 Isotonic exercise Exercise in which opposing muscles contract and there is controlled movement (tension is constant while the lengths of the muscles change)angu. It used to strengthen muscles and improve joint mobilization 1.6.13 10 repetition maximum (RM) The maximum amount of weight that could be lifted 10 times through a full range of motion.

Lion in Winter Play review :: essays research papers

â€Å"The Lion in Winter† was performed on Saturday November 22nd was not as good as I thought it was going to be. The set was a great design and looked as it should for the time period. However, I didn’t like how scenes were changed. The set should have been designed to encompass more aspects of the scene structure. There was a lot of unnecessary movement on stage when there shouldn’t have been. Stage hands should not be seen or heard. Maybe the curtains could have been drawn for some of their work. The audience shouldn’t be made to watch the stage hands reset the stage right after an intermission. I thought it was handled very unprofessionally.   Ã‚  Ã‚  Ã‚  Ã‚  Many times throughout the course of the play I heard pretty much all of the characters stumble over lines. This was not very professional either. All of the characters except for the queen were not into the play they were putting on. It showed thru really badly. Many times during dialogue there were pauses between sentences as if no one was aware of what the next line was going to be. Had this been a Broadway play it wouldn’t have made it to the second night of production. The only people that were actually prepared for production were the two characters that weren’t students. The cueing is what make or breaks a play and it broke this one all the pieces right in front of everyone’s eyes. The people who went to the show I was at were not laughing when they should be, weren’t moping with the characters like they should have been. I felt no life in this performance. It really was a sad dissertation of what I had been told and led to believ e was going to be great. Lion in Winter Play review :: essays research papers â€Å"The Lion in Winter† was performed on Saturday November 22nd was not as good as I thought it was going to be. The set was a great design and looked as it should for the time period. However, I didn’t like how scenes were changed. The set should have been designed to encompass more aspects of the scene structure. There was a lot of unnecessary movement on stage when there shouldn’t have been. Stage hands should not be seen or heard. Maybe the curtains could have been drawn for some of their work. The audience shouldn’t be made to watch the stage hands reset the stage right after an intermission. I thought it was handled very unprofessionally.   Ã‚  Ã‚  Ã‚  Ã‚  Many times throughout the course of the play I heard pretty much all of the characters stumble over lines. This was not very professional either. All of the characters except for the queen were not into the play they were putting on. It showed thru really badly. Many times during dialogue there were pauses between sentences as if no one was aware of what the next line was going to be. Had this been a Broadway play it wouldn’t have made it to the second night of production. The only people that were actually prepared for production were the two characters that weren’t students. The cueing is what make or breaks a play and it broke this one all the pieces right in front of everyone’s eyes. The people who went to the show I was at were not laughing when they should be, weren’t moping with the characters like they should have been. I felt no life in this performance. It really was a sad dissertation of what I had been told and led to believ e was going to be great.

Global Marketing Leadership Essay

Global marketing leadership and ethical issues have become a more frequent occurrence give the increased business participation the ever growing global economy. Even though some people think that culture is fragile and when compromised will cease to exist, marketing can be both the preserving measure of a culture or its compromising factor. Marketing of products stems from a more economically developed and open market societies such as countries like: The United States, Europe, and Australia to name a few. The marketing ethics and leadership dilemma begins with how to translate an open market to economical underdeveloped countries and how to market with cultural sensitivity without losing the ethical integrity of what the business stands for and actually engages in. The question to be posed and answered by the ethical leadership and marketing of globally participator businesses is if cultural sensitivity the driving force behind the study of global ethics and leadership or is this just as adaptable as the open market for business is today? With increased globalization come increased cross-cultural ethics issues. Modern marketing is viewed as that compromising factor that westernizes cultures globally, however, advances cultures as well. The focus of ethical marketing is how to respect the cultural practices and views of ethics and market a business product effectively. Cultural divides should not create a dilemma in the globalized economy; however, the sensitivity to cultural ethics should warrant a business to have integrity and pride in their products while adhering to often hard to adapt cultural ethical views. Culturally we are different and should be respected however; cultural differences should be celebrated and adapted too in order to really see a unified global marketing perspective. Another question to be answered by ethical marketing should be how does a business effectively differentiate and anticipate the ethical and the cultural sensitivities from country to country they wish to secure a market share in? Cultural Marketing Sensitivities As businesses enter and seek to sustain their market positions in the ever growing global market, the tactics of marketing used must be adapted to been seen as ethical to the cultures presented but not so adapted that the integrity of the business is lost. To achieve this balance Aristotle’s mean doctrine focuses on the â€Å"moral virtues† that are identified as the middle ground between selfish motive and an indifferent motive. The moral and ethical differences also need to be addressed as the act of engaging in marketing for a business is to satisfy, anticipate and identify customer product requirements profitably (Carrigan et. l. , 2005). A goal of marketing is to identify consumer requirements of a product as their largest vote globally is the dollars in which they use to purchase various products. Globally, standards vary and must be addressed through the interface of marketing ethics that joins the buyer preferences with overall company profitability aspirations on the demand of their products and services. The culture of a country plays a large role in the way the members of that society relate ethics in marketing and the socialization of what is viewed as acceptable behaviors (Pires et. al. , 2002 ). To better understand Pires et. al. (2002) continues to explain that ethics is a compromised set of four classical philosophical questions that relate to the phenomenon of global marketing ethics: (1) what is the first principle of things? (Metaphysics), (2) what is true? (Epistemology), (3) what is beautiful (Aesthetics), and (4) how to persuade or influence others? (Rhetoric) (Pires et. al. , 2002) All four of these questions lend themselves to the understanding of the urgency of fundamental understanding of how ethics, leadership, marketing and the global markets relate to each other. Ethics of Marketing Metaphysics: What is the first principle of things? Metaphysics as a constructed by Kant as metaphysics of morals is an ethical point of view of morality in reference to self-interest over community as applied to the ethical dilemma of globalized marketing. Kant (1788) metaphysics view on ethics and morality utilized a utilitarian theory and focused on the duties of the business not being associated with complete self-interest (Carrigan et. al. , 2005, p. 481). Metaphysical morality when applied to global marketing directs businesses to seek to satisfy objectives other than business interest. Kant’s study continues to reveal that businesses have a duty to satisfy and deliver benefits through ethical marketing strategies sensitive to the cultures they are trying to influence (Carrigan et. al. , 2005, p. 481). The pay-off and ultimate moral imperative for a business is securing the sale of the items marketed globally. The businesses’ utilization of Kant’s metaphysical morality can lead to ncreased market presence as the business appears ethical to the global consumer. The first principle of global marketing is to appear acceptable in behavior, ethical and culturally sensitive during the marketing process. While appearing ethical in marketing, businesses must also adhere to varying truth standards for each global market the business enters. Epistemology: What is true? Epistemology as a marketing ethics and leadership compo nent is demonstrated in the study of knowledge and justified beliefs (Carrigan et. al. , 2005). Marketing on a global scale must make normative moral decisions when presenting the business version of the truth within its adverting. Product safety and the correlated marketing global advertisements must be presented in a non-controversial way and with sensitivity towards the ethical boundaries of the global markets. Western ethics vary defiantly and operating globally will involve a quest through epistemological â€Å"objective† reality (Pires et. al. , 2002, p. 111). The introduction of an objective reality is in stark contrast to the Japanese culture fueled by tradition that is not as flexible to outside influence. The United States has the ability to find truth for many small and integrated cultural groups while justifying the objective reality as a normative moral marketing tactic acceptable within the United States culture. In contrast to Japan that is rooted is aesthetics and normative moral conduct based around what is considered respectable. The cultural views of beauty can often be taboo in cross-cultural marketing and businesses are charged with presenting a beautiful, ethical and aesthetically acceptable by each global market’s standards. Aesthetics: What is beautiful? Beauty ethics in marketing is as very important as it translates desirability of the product and sells the benefits of a product through visual artistry. An example of the aesthetic marketing manipulation power as explained by Carrigan et. al. (2005) is: in order to market and develop a market for tobacco products, tobacco companies were distributing promotional cigarettes to anyone in Taiwan despite of age or gender by beautiful young girls creating a luring effect on the culture (Carrigan et. l. , 2005). The use of aesthetically pleasing young girls can be seen as an unethical way to promote a health harming product, especially without requirements of age. Marketing within western culture is considered ethical and within cultural boundaries as the marketing use of young beautiful girls is common place and accepted as normal behavior. Nudity is common in Western culture as we celebrate beauty and stardom, which is not, accepted everywhere as close as J apan. A culture bathed in tradition, nudity is not acceptable behavior and in reference to marketing ethics would be considered unethical and in poor taste. Kant explained aesthetics as an appreciation in terms of delight or aversion of an object or person; delight being known as beautiful (Dobson, 2010). The aesthetic ethics is not utilitarian, however does create a corporate aesthetic style (Dobson, 2010). The consumer is the most foundational relationship the business desires to build as the marketing campaigns demonstrate an overall business and product aesthetic. Beauty creates a visual representation of the marketing campaign; however the rhetoric of the marketing tends to be what sticks with the desired audience. Rhetoric: How to persuade or influence others? Rhetoric ethics is a utilitarian ethical theory that reviews the power of influencing others. Culturally, international marketers are in control of a majority of the marketing mix allowing them the potential to shape political power, changing social structures, and influencing economic development (Dobson, 2010). The utility of participating in a globalized marketing campaign has to produce benefits that outweigh the cost to comply with cultural difference in ethics and leadership. Persuasion and agreement has to be forthcoming and evaluated on the basis of societal cost if safety concerns or recalls surface for the products being marketed. Given the power to persuade, companies should never try to justify any actions to the consumer that hurt or harm them, however the marketing company should strive to maintain a high set of ethical standards within the rhetoric of their marketing (Dobson, 2010). Ethical marketing and global leadership relies on firms accepting global responsibility for the claims made in advertising to spark consumer interest and ultimately their commitment to patron the business. Conclusion In a global marketing scenario the utilitarianism view would be comfortable in reviewing and weighing the cost of a possibly culturally insensitive and unethical marketing campaign if it secured sales and interest for a business. Marketing serves society’s needs without ethical strings or boundaries as explained by Carrigan et. al. (2005) referencing the explanation given by Fineman. Within multi-national companies that participate globally, there is Fineman, as quoted by Carrigan et. al. (2005) details how apart from the lapses with gun marketing, pornography, Breadshaw and Palfreman presented marketing as a neutral system or tools of management that serve the market with good (Carrigan et. al. , 2005, p. 83). Culturally, the globalization of the market has empowered leaders to seek an ethical foundation that is uniform when engaging in promoting their business. The ethical dilemma enters when cultures vary so significantly that the definitions of acceptable behavior are polar opposites. Dunfee et. al (1999) posed the research thesis of finding a normative moral foundation for marketing that provides a framework of resolve for the ethical issues that arise in global marketing. The commonality of Kantian, virtue, rights, justice utilitarianism and social contract theories of global marketing is the perspective of impartiality and marketing morality. Moving forward as the global economy continues to grow, the overall ethical fibers of the marketing profession will need to adapt with the ever changing cultures of the world. As the consumer’s taste change, so will the marketing ethics and leadership strategies in order to remain effective and acceptable culturally.

Norman Mailer’s Stabbing of his Second Wife, Adele Morales

Mr. Mailer was an eminent individual of America, he was known as a writer, film producer and director. He completed his Bachelors of Science in aeronautics from Harvard University in 1939. He became a very famous personality after writing many prominent novels. He married six times throughout his life. He had nine children, out of which eight were biological, and one was adopted. Norman Mailer was considered   Ã‚  a very gifted and assiduous person. In the year 1960, at a party held at his home, Mailer got drunk and stabbed his second wife, Adele Morale, practically killing her. Adele Morale was hurt in the abdomen and back of the body. Most people believed that Mailer was observed as the victim. Mailer had been motivated to do this by compulsion and mental illness, as there was no other reason which could be concluded for this sinful act. While few people criticize him and believe that Mailer did not have any admiration for women, he affirmed on a converse demonstrate, â€Å"Women ought to be kept in confine.†   In a Harper's Magazine dissertation titled â€Å"The Prisoner of Sex†, he wrote, â€Å"The major accountability of a woman is to be on ground long enough to find the best mate for herself and envisage children who will perk up the species.† So in this research study we have covered all the facts which may be involved in Norman’s stabbing of his second wife, and have described the circumstances which provoked him to perform this violence. Life History ; Achievements of Norman Mailer Norman Mailer was an outstanding personality of the United States of America. He was an author, film producer and director. Normal Mailer was born in New Jersey in 1923. In 1939, Mailer completed his Bachelors of Science in aeronautics from the Harvard University. After completion of his edification, he initiated inscription of novels. In the year 1944, he was driven to the army, where he worked communally as a clerk and rifleman. In the year 1948, he started writing for the novel, â€Å"The Naked and The Death†. In this novel, he elucidated everything which he had perceived in World War II. This novel achieved more accomplishment than it was expected to. It was in 1960 when he wrote many dissertations and became a lead writer. In 1969, Mailer ran for mayor, this time on the â€Å"Secessionist† ticket, which included proposals that New York City become the fifty-first state and that disputes among young criminals be settled by jousting tournaments in Central Park. Mailer's theatrical journalistic approach is presumed to be of highest esteem in the outstanding Armies of the Night. Mailer triumphed six percent of the ballot in a five man competition to turn out to be the Mayor of New York. He recognized the 1968 Republican and Democratic conference in Miami and the Siege of Chicago, and became the first man to corridor the Moon. During his life time, Mailer married six dissimilar women and had nine children from them, eight of which were his biological children and one was adopted. After spending a troublesome life, Mr. Mailer died at the age of 84 in New York, at Mount Sinai Hospital, due to renal failure. [Norm, Rich]. Marriages of Norman Mailer Norman Mailer married six times, his first marriage took place in the year 1943, and last in 1980. His first wife was Beatrice Silverman, they got married in 1943, and he divorced her in the year 1952. Adele Morales was his second wife, they got married on April 19, 1954 at City Hall, but after a few years, he attempted to kill her with a pen knife, and they were divorced after this ghastly incident. Lady Jeanne Campbell was the third wife of Mailer. They married in the year 1962 and were divorced in 1963. He then decided to marry Beverly Bentley in the year 1963. His fifth wife was Carol Steven whom he married in the year 1980; they were separated after one day of their marriage. He committed himself to Norris Church in the year 1980. [Norm, Sherry, Strifto]. The stabbing incident At a revelry in which Mr. Mailer was to announce his Mayoral candidature on the Secessionist ticket, he was heavily drunk and he stabbed his second wife Adele Morale, practically killing her. She was hit in the abdomen and back of the body, and was taken to the hospital at 8 am sharp. She was admitted to the hospital with an abrasion in close proximity to her heart. Shortly after, detectives went to question her about the incident, but they were told that she was in a very critical situation, and she could not answer their questions. The following day, the police was allowed to visit her as she was feeling better than before. She then informed them that her husband stabbed her on Sunday morning at 5 a.m. without any reason. He unexpectedly walked towards her, looked at her and stabbed her with a penknife. Adele refused to press accusation, so Mailer escaped this indignation within a fortnight at a psychiatric unit of Bellevue. This incident became one of the most terrible events of Mailer’s life. It has been a focal point for feminist critics of Mailer, who point to the subject of sexual aggression in his work.   This confrontation made him separate with his beloved wife. Furthermore, they divorced in the year 1962. This incident also blemished his career and the image he had made among fans. He was no more considered as a celebrity after stabbing his wife. Mailer also felt guilty for his act while appearing in a T.V. documentary.   He himself said, â€Å"The stabbing changed everything in my life. It is the one act I can look back on and regret for the rest of my life.† On the other hand, Adele Morales tells news reporters that Norman Mailer was never guilty for his act because if he was, it would show, additionally; he can never accept that he has any weakness in his character. Carl Rollyson unwrapped the biography of Mailer with narrations of John Maloney, an acquaintance of Mailer. It was in 1954, when Maloney stabbed his mistress and escaped. After a few years he was sent to jail but was released when the convict was taken back from his wife. At that moment, Mailer alleged to him, â€Å"God, I wish I had the courage to stab a woman like that. That was a real gutsy act.† That tells one all one needs to know about Norman Mailer’s idea of â€Å"courage.† In some instances, it conveys very modest disapproval surrounded by upscale intellectuals [Norm & Kimball, 2007; Bart, 2007]. Circumstances and Causes of this Incident When the populace attempted to conclude on the subject of Mailer’s stabbing of his second wife, they were frequently bewildered. This was due to the fact that Mailer had a tremendous individuality and overwhelming intelligence, and had written many esteemed articles. While on other hand, he stabbed his wife so it is not very easy to conclude Mailer’s personality and circumstances which drove him to this act. However, we can have a spectacle on what a researcher considered about Norman Mailer, to make a conclusion about the cause of his violent act. Irving Howe believes that Mailer was observed as the victim. He also believes that Mailer had been motivated by compulsivity and mental illness as there was no other reason which can be concluded for this sin. Anyone who reads Mailer’s story would consider him as a victim and they would question themselves additionally, as to what the circumstances were, which forced him to do so. If Mailer’s attempt to assassinate his companion convened with little displeasure, the ‘American Dream’ would not run away so effortlessly. It had its admirer, and on the other hand critic Stanley Edgar Hyman, in an overwhelming review called Norman Mailer’s Luscious Rump, beam a lot, when it was called an appalling novel. Substantially added flamboyance than antagonism, it is a book whose dreadfulness is in actual fact begging description. It can be said that Mailer performed this violent act because he would be mentally depressed at times, as he had a troubling life. However, some people believe that Mailer was thought of as a celebrity who was a drinker and brawler, womanizer, biased campaigner, communal critic, talk-show guest, self-promoter, and symbol of male sexism. The stabbing incident became the evidence of Mailer’s reputation as a boisterous person too [Norm & Kimball]. The above discussion clearly concludes that the causes of this incident may be   some mental illness, or it was his cruel nature towards women which made him   perform this horrible act. References Bart Barnes, November 11, 2007, A blustery force in life and letter retrieved from http://www.washingtonpost.com/wp-dyn/content/story/2007/11/11/ST2007111101767.html. About.com, quotes about Norman Mailer previous marriages retrieved from http://marriage.about.com/od/thearts/a/normanmailer_3.htm Richard Avedo, Norman Mailer autobiography retrieved from   http://www.notablebiographies.com/Lo-Ma/Mailer-Norman.html. Mailer a dissenting view, Roger Kimball http://pajamasmedia.com/xpress/rogerkimball/2007/11/10/norman_mailer_a_dissenting_vie.php.